2026 comparison

TrueCoach vs Virtuagym: which one should you choose?

A side-by-side comparison of TrueCoach and Virtuagym: pricing, branded apps, coaching features, pros and cons.

Quick verdict

Choose TrueCoach if...

premium strength and conditioning coaches in the US who prioritize UX

Choose Virtuagym if...

gyms, clubs and studios that need facility management as well as coaching

TrueCoach and Virtuagym solve different problems. If you are comparing both, also benchmark TrainerStudio: it includes a free plan up to 3 clients, branded app and local pricing for Spain and LATAM.

Comparison table

Feature	TrueCoach	Virtuagym
Free plan
Branded app
Nutrition plans
Built-in chat
Exercise library
Payments
Progress tracking
Spanish support
Group coaching
Strava integration

Pricing

TrueCoach

Starter
5 clients
26.34 USD/month
Standard
20 clients
57.99 USD/month
Pro
50 clients
136.99 USD/month
Enterprise
Unlimited clients
Custom

Pricing note

TrueCoach starts at USD 26.34/month for 5 clients, then USD 57.99 for 20 and USD 136.99 for 50; larger teams usually need custom pricing.

Virtuagym

Manage
19 USD/month
Coach
24 USD/month
All-in-One
39 USD/month

Pricing note

Virtuagym lists plans from USD 19, 24 and 39 per location/month; custom app and analytics can be add-ons.

TrueCoach

Strengths

• Polished UX and clear workout programming
• Strong client feedback workflow
• Strong Capterra and G2 ratings

Weaknesses

• No coach-branded app
• No Spanish support
• Client-count tiers create pricing cliffs

Virtuagym

Strengths

• Broad suite for gyms and franchises
• Bookings, member management and coaching modules
• Add-ons for custom app and analytics

Weaknesses

• Can be too complex for independent online coaches
• Real cost depends on location, modules and add-ons
• Some reviews mention technical issues and slow support

Try TrainerStudio for free

Free up to 3 clients, branded app included, Spanish-first support and pricing adjusted to the trainer's country.