TrueCoach vs TrainHeroic: which one should you choose?
A side-by-side comparison of TrueCoach and TrainHeroic: pricing, branded apps, coaching features, pros and cons.
Quick verdict
Choose TrueCoach if...
premium strength and conditioning coaches in the US who prioritize UX
Choose TrainHeroic if...
strength and conditioning coaches, sports teams and groups that sell or deliver structured programs
TrueCoach and TrainHeroic solve different problems. If you are comparing both, also benchmark TrainerStudio: it includes a free plan up to 3 clients, branded app and local pricing for Spain and LATAM.
Comparison table
| Feature | TrueCoach | TrainHeroic |
|---|---|---|
| Free plan | ||
| Branded app | ||
| Nutrition plans | ||
| Built-in chat | ||
| Exercise library | ||
| Payments | ||
| Progress tracking | ||
| Spanish support | ||
| Group coaching | ||
| Strava integration |
Pricing
TrueCoach
- 26.34 USD/month
Starter
5 clients
- 57.99 USD/month
Standard
20 clients
- 136.99 USD/month
Pro
50 clients
- Custom
Enterprise
Unlimited clients
Pricing note
TrueCoach starts at USD 26.34/month for 5 clients, then USD 57.99 for 20 and USD 136.99 for 50; larger teams usually need custom pricing.
TrainHeroic
- 9.99 USD/month
1 athlete
1 clients
- 17.99 USD/month
5 athletes
5 clients
- 34.99 USD/month
15 athletes
15 clients
- 74.99 USD/month
50 athletes
50 clients
- 99.99 USD/month
100 athletes
100 clients
- 399.99 USD/month
1000 athletes
1000 clients
Pricing note
TrainHeroic ranges from 9.99 USD/month for 1 athlete to 99.99 USD/month for 100; the 1,000-athlete tier costs 399.99 USD/month.
TrueCoach
Strengths
- • Polished UX and clear workout programming
- • Strong client feedback workflow
- • Strong Capterra and G2 ratings
Weaknesses
- • No coach-branded app
- • No Spanish support
- • Client-count tiers create pricing cliffs
TrainHeroic
Strengths
- • Strong for S&C, teams and group programming
- • Clean athlete app and a marketplace for selling programs
- • Scales across broad athlete bands
Weaknesses
- • Not a complete personal-training business suite
- • Payments, CRM and nutrition are limited
- • Some reviews mention friction logging metcons and comments
Try TrainerStudio for free
Free up to 3 clients, branded app included, Spanish-first support and pricing adjusted to the trainer's country.