TrueCoach vs Hexfit: which one should you choose?
A side-by-side comparison of TrueCoach and Hexfit: pricing, branded apps, coaching features, pros and cons.
Quick verdict
Choose TrueCoach if...
premium strength and conditioning coaches in the US who prioritize UX
Choose Hexfit if...
clinics, studios and multidisciplinary teams that need professional assessments and detailed client records
TrueCoach and Hexfit solve different problems. If you are comparing both, also benchmark TrainerStudio: it includes a free plan up to 3 clients, branded app and local pricing for Spain and LATAM.
Comparison table
| Feature | TrueCoach | Hexfit |
|---|---|---|
| Free plan | ||
| Branded app | ||
| Nutrition plans | ||
| Built-in chat | ||
| Exercise library | ||
| Payments | ||
| Progress tracking | ||
| Spanish support | ||
| Group coaching | ||
| Strava integration |
Pricing
TrueCoach
- 26.34 USD/month
Starter
5 clients
- 57.99 USD/month
Standard
20 clients
- 136.99 USD/month
Pro
50 clients
- Custom
Enterprise
Unlimited clients
Pricing note
TrueCoach starts at USD 26.34/month for 5 clients, then USD 57.99 for 20 and USD 136.99 for 50; larger teams usually need custom pricing.
Hexfit
- 19 USD/month
Principiante
2 clients
- 59 USD/month
Básico
Unlimited clients
- 89 USD/month
Esencial
Unlimited clients
- 139 USD/month
Pro
Unlimited clients
Pricing note
Published plans range from 19 USD/month for 2 clients to 139 USD/month for Pro. Optional feature groups and additional professional seats can increase the final cost.
TrueCoach
Strengths
- • Polished UX and clear workout programming
- • Strong client feedback workflow
- • Strong Capterra and G2 ratings
Weaknesses
- • No coach-branded app
- • No Spanish support
- • Client-count tiers create pricing cliffs
Hexfit
Strengths
- • Strong assessments, reports and client records
- • A good fit for multidisciplinary and healthcare teams
- • Nutrition tracking and workout programming included
Weaknesses
- • Can be expensive for independent coaches
- • Some capabilities are sold as optional feature groups
- • Less specialized in endurance than TrainingPeaks
Try TrainerStudio for free
Free up to 3 clients, branded app included, Spanish-first support and pricing adjusted to the trainer's country.