TrueCoach vs FitBudd: which one should you choose?
A side-by-side comparison of TrueCoach and FitBudd: pricing, branded apps, coaching features, pros and cons.
Quick verdict
Choose TrueCoach if...
premium strength and conditioning coaches in the US who prioritize UX
Choose FitBudd if...
English-speaking coaches who want to launch a polished branded app and website quickly
TrueCoach and FitBudd solve different problems. If you are comparing both, also benchmark TrainerStudio: it includes a free plan up to 3 clients, branded app and local pricing for Spain and LATAM.
Comparison table
| Feature | TrueCoach | FitBudd |
|---|---|---|
| Free plan | ||
| Branded app | ||
| Nutrition plans | ||
| Built-in chat | ||
| Exercise library | ||
| Payments | ||
| Progress tracking | ||
| Spanish support | ||
| Group coaching | ||
| Strava integration |
Pricing
TrueCoach
- 26.34 USD/month
Starter
5 clients
- 57.99 USD/month
Standard
20 clients
- 136.99 USD/month
Pro
50 clients
- Custom
Enterprise
Unlimited clients
Pricing note
TrueCoach starts at USD 26.34/month for 5 clients, then USD 57.99 for 20 and USD 136.99 for 50; larger teams usually need custom pricing.
FitBudd
- 15 USD/month
Starter
- 79 USD/month
Pro
- 149 USD/month
Super Pro
- Custom
Elite
Pricing note
Published tiers start at 15 USD/month, followed by 79 and 149 USD/month; larger requirements use custom pricing.
TrueCoach
Strengths
- • Polished UX and clear workout programming
- • Strong client feedback workflow
- • Strong Capterra and G2 ratings
Weaknesses
- • No coach-branded app
- • No Spanish support
- • Client-count tiers create pricing cliffs
FitBudd
Strengths
- • Fast setup and a polished client app
- • Branding, website, app and AI tools
- • Workout builder and nutrition included
Weaknesses
- • No public free plan
- • Some reviews mention manual program creation
- • CRM, mobile editing and macros can feel limited
Try TrainerStudio for free
Free up to 3 clients, branded app included, Spanish-first support and pricing adjusted to the trainer's country.