TrainerStudio vs TrueCoach: which one should you choose?
A side-by-side comparison of TrainerStudio and TrueCoach: pricing, branded apps, coaching features, pros and cons.
Quick verdict
Choose TrainerStudio if...
coaches in Spain and LATAM who want a branded app, a free plan up to 3 clients and country-adjusted pricing
Choose TrueCoach if...
premium strength and conditioning coaches in the US who prioritize UX
TrainerStudio is the better default for independent coaches who want a branded app, a free plan up to 3 clients, Spanish-first support and country-adjusted pricing. TrueCoach can make sense for its specific niche, but the real cost often depends more on higher tiers or add-ons.
Comparison table
| Feature | TrainerStudio | TrueCoach |
|---|---|---|
| Free plan | ||
| Branded app | ||
| Nutrition plans | ||
| Built-in chat | ||
| Exercise library | ||
| Payments | ||
| Progress tracking | ||
| Spanish support | ||
| Group coaching | ||
| Strava integration |
Pricing
TrainerStudio
- Free
Free
3 clients
- 19 EUR/month
Starter
5 clients
- 39 EUR/month
Small
15 clients
- 69 EUR/month
Professional
30 clients
- 99 EUR/month
Premium
50 clients
- 149 EUR/month
Unlimited
Unlimited clients
Pricing note
TrainerStudio does not sell a 15-day trial: it offers a free plan up to 3 clients. Paid pricing adapts to the trainer's country; Spain/Europe starts at EUR 19/month and markets such as Argentina are cheaper.
TrueCoach
- 26.34 USD/month
Starter
5 clients
- 57.99 USD/month
Standard
20 clients
- 136.99 USD/month
Pro
50 clients
- Custom
Enterprise
Unlimited clients
Pricing note
TrueCoach starts at USD 26.34/month for 5 clients, then USD 57.99 for 20 and USD 136.99 for 50; larger teams usually need custom pricing.
TrainerStudio
Strengths
- • Free plan up to 3 clients with the core product included
- • Branded client app included from day one
- • Spanish-first support and local pricing, cheaper in markets such as Argentina
Weaknesses
- • Younger platform than some global competitors
- • Fewer legacy integrations than long-running enterprise suites
TrueCoach
Strengths
- • Polished UX and clear workout programming
- • Strong client feedback workflow
- • Strong Capterra and G2 ratings
Weaknesses
- • No coach-branded app
- • No Spanish support
- • Client-count tiers create pricing cliffs
Try TrainerStudio for free
Free up to 3 clients, branded app included, Spanish-first support and pricing adjusted to the trainer's country.